5 Reasons why startups must invest in app development

Investing in app development has become crucial for every startup now to gain the maximum profit and a wider user base. Here are the key reasons why every startup must look for an app development company to get an app built in 2021.

The digital era now demands almost everything mobile. And this is the key reason why most companies have already invested in mobile app development. While most enterprises having a mobile application today, it has become even essential for startups to have an app now to give a competitive edge to their businesses. It is because people or specifically smartphone users want everything mobile, right from shopping to accessing social media platforms, reading news, playing games, booking events, booking cabs, planning trips, and whatever they need in life. This makes it necessary for businesses including the startups look for a mobile app development company to get one built now and go online on the App Stores of one or more platforms.

As per the stats reports,

• By the end of 2021, global mobile application downloads are expected to reach more than 284 billion.

• The Google Play Store will stay on top by the end of this year with more than 3 million applications and the iOS App Store will have more than 2.5 million apps by the end of 2021.

• The non-gaming applications will exceed 185 dollars revenue by the end of this year.

• The total mobile app engagement on the social media platforms has increased to nearly 55 percent this year from the last year.

• Also, it is expected that the total number of smartphone users across the world will reach more than 7500 billion by the end of 2026.

Hence, it can be said that now the ideal way to reach out to the billions of global users is through mobile apps. Having an application is even more beneficial and ROI-driven than having a website as apps provide much more ease of usage and convenience than normal websites. Gone as those days when you had to turn on your laptop or PC just to connect to the internet to visit the websites. You can just tap once on the app logos installed on your mobile device and use your favourite apps. Well, the list of benefits of a mobile app does not end here. There are several more advantages of having an app now that even startups can leverage.

Here are the 5 main reasons why every startup must have a mobile app in 2021.

More user engagement:

Mobile applications act as the bridge between online customers or smartphone users and entrepreneurs. As the most effective digital method, mobile apps enable businesses to reach out to the maximum number of global customers or users at once in seconds. Apps are also easier and more convenient to use and look more appealing as well. Overall, all these together increase user engagement.

Act as a direct marketing channel:

Mobile apps act as the direct marketing channel and can work as the most cost-effective tool to promote your startup online. You can send push notifications and add promotions, discounts, and deals on the home page of your app so that users can get to see them as soon as they open your app. Promoting your business through a mobile app is far more affordable as compared to the conventional modes of marketing or advertising like banners, hoardings, etc. And the best thing is that you can promote your business globally through a mobile application which also means you can get more ROI and revenue through an app.

Increase brand recognition:

Mobile apps can do wonders when it comes to branding. Once you have a strong presence on the App stores, you can get more users from different corners of the world. A user-friendly, competitive, engaging, and secure application can help your business stay on top and this can again help you gain more attention from the users, thereby increasing brand recognition.

Value creation:

Through mobile apps, you can give more value to your users by sending them special offers and letting them know about your stock, new arrivals, etc. And creating value for your users or customers simply means more ROI, and more user engagement again.

Social platforming:

If you need good exposure for your startup business, then there’s no better way than having an app. You can add the links of your social media business pages to your app and can redirect your users to the pages. You should also allow your users to visit the social media pages of your business through their personal accounts as well so that they can get to see your posts, etc., like them, and share them with their close ones, thereby increasing business reach.

Apart from these, startups can also leverage benefits like better customer service, increased sales, multiple and easier payment modes, can offer more visibility to the users, and enjoy easier market reach. And there are many leading app development companies like GetAProgrammer that can ensure to build a highly competitive and customised app for your business. Get in touch with such a reliable company if you are running a startup and want a strong online presence on one or more app development platforms or App stores.